Delta Renames Crown Room/World Club Lounges Rating Options

[LGB787]

Delta Press Release

ATLANTA, March 4, 2009 – Delta Air Lines (NYSE:DAL) today announced a name change for the airline's more than 50 airport lounges worldwide as part of the merger with Northwest. The new moniker, Delta Sky Club™, will replace the current Delta Crown Room Club® and Northwest Airlines WorldClubs® names.
New Delta Sky Club signage will begin appearing in airports in early April and is expected to be completed by the end of 2009.
"Creating the largest global lounge network under the Delta Sky Club brand is the first in a series of lounge changes designed to provide our customers with one consistent, world-class lounge experience," said Ranjan Goswami, Delta's director of Customer Experience.
Throughout 2009, the lounges will continue to offer existing amenities, including complimentary beverages and snacks, personalized flight assistance, satellite TV, Wi-Fi access and other connectivity options. By early 2010, Delta plans to harmonize all Delta Sky Club offerings to provide customers with one consistent service and product experience, adopting customer favorites from both lounge programs.
Crown Room Club and WorldClubs members may continue to use their current credentials and One-Day passes until the end of 2009, when the conversion of all Delta Sky Club locations will be complete.
The introduction of Delta Sky Club is part of the airline's integration of Delta and Northwest operations worldwide following last year's merger. Other upcoming merger milestones include outfitting all pre-merger Northwest flight attendants, airport customer service agents and Delta Sky Club employees in Delta uniforms designed by Richard Tyler, as well introducing a consistent on-board experience, including food choices and in-flight entertainment, on Delta and Northwest flights.
More information on the Crown Room Club is available at delta.com/crownroom. WorldClubs information is available at nwa.com/worldclubs.

[sciguy0504]

Sky Lounge would have been better...anything other than "club."

[errol wöbcke]

Yep, truly imaginative, outstanding! I wonder if they will open a lounge at SYD.

[kimshep]

LOL ...

Despite years of QF 'sub-leasing' the DL Crown Room daily in FRA for departing QF 6 passengers to SIN, I somehow don't see QF reciprocating and allowing DL passengers into the award-winning QF SYD First and Business Class lounges in SYD ..

Given that competitors QF, DJ/VA and UAL all have sophisticated lounge products in SYD, I reckon that DL will probably be stumping up a big fat monthly cheque to MAp for such a facility.

Either that, or looking around for a possible 'share' partner - after all, a fully owned and operated Lounge to support a single daily (departing) passenger benefit might be regarded as a bit of an indulgence in these days of financial woe ?

The question is : where will it go .. or be located ? And what will it offer ?