QUOTE (robertkc @ Aug 27 2009, 07:28 PM)

QUOTE (kimshep @ Aug 26 2009, 11:24 PM)

Given Air Berlin's (announced today) 33% increase in Q2 profit, perhaps that really doesn't mean a 'hill o beans"?
In this current environment, there are very, very few airlines making profit of any kind (whether quarterly, half-yearly or annual). Sounds like their 'business plan' is working OK for them, despite many of our personal reservations ?
EBIT was up for the quarter, but Net Profit was down 9% to €7.1m on revenues of €836m - less than 1% profit margin. That revenue figure was down 5.5% for the quarter.
As for their strategy - it is ALL OVER THE PLACE as DAL767-400 pointed out earlier and they seem to be finding a niche for themselves as a bit of bmi of Germany - happy to co-exist in a duopoly controlled by the larger Lufthansa, while being over bloated cost-wise that they can't face the LCCs head on, and their fares are outrageous.
QUOTE (kimshep @ Aug 26 2009, 11:24 PM)

It has been said before. With the endless delays in the B787 program, to my mind, it is Boeing's credibility at stake here. Not Air Berlin's.
Yes, Boeing's credibility is at stake, but so is Air Berlin's.
Good observations, rob ..
But let's face it. As you rightly state, AB is operating in a tenuous duopoly situation .. in a time where traffic has evaporated and profit is entirely elusive - even for the larger carriers (anyone mention the god-like LH ?).
That's not exactly 'prime time' for overhauling / announcing a new marketing strategy .. or launching into non-productive 'fare wars'. You tend to stay with the 'status-quo' while it is still working. However, as many state .. AB (in their opinion) may have trouble justifying the purchase of the B787's.
But, on the other hand, imagine that their management is
positioning itself for an entirely different marketing strategy ~ once the economy and the travel market returns, in spades. In such a case,
now would be exactly the time to make these moves, wouldn't it ?