http://www.glgroup.com/News/Airbus-Lost-...0XWB-42822.html
QUOTE
When Airbus relaunched the A350 for the whateverth time in late 2006, creating the ludicrously-named A350XWB, a sweating, barely coherent and deeply uncomfortable John Leahy stood in front of an audience of sceptics and as usual blatantly lied, saying all 182 A350 customers would convert to the A350XWB at the new price -- $171m to $215m, a jump of nearly 26%.
There was laughter in the auditorium and it didn't take Leahy long to realize just how naïve his remarks were. The first airline to agree under pressure eventually to convert was Finnair, but only after insisting on paying the old price for the new aircraft. Net result: a $396m loss before the ink was dry on the new contract. Great job, John.
Having seen a precedent established, of course, every other A350 customer was anxious to follow suit, the result being Airbus lost somewhere around $7.5bn in revenue after allowing for outright A350 cancelations. And this from an aircraft that hadn't even been successfully designed yet, despite numerous attempts.
So while Boeing writes off just $2.5bn for three test articles with no resale value but plenty of ongoing RDT&E potential, clueless Airbus has already written off $7.5bn+ in lost revenue due to market misreading, incompetent management decisions and poor reading of the industry. Oh and did i mention the A350 program cost had somehow jumped from $5m to $10m (it's $16bn+ now).
There was laughter in the auditorium and it didn't take Leahy long to realize just how naïve his remarks were. The first airline to agree under pressure eventually to convert was Finnair, but only after insisting on paying the old price for the new aircraft. Net result: a $396m loss before the ink was dry on the new contract. Great job, John.
Having seen a precedent established, of course, every other A350 customer was anxious to follow suit, the result being Airbus lost somewhere around $7.5bn in revenue after allowing for outright A350 cancelations. And this from an aircraft that hadn't even been successfully designed yet, despite numerous attempts.
So while Boeing writes off just $2.5bn for three test articles with no resale value but plenty of ongoing RDT&E potential, clueless Airbus has already written off $7.5bn+ in lost revenue due to market misreading, incompetent management decisions and poor reading of the industry. Oh and did i mention the A350 program cost had somehow jumped from $5m to $10m (it's $16bn+ now).
What I find very interesting is the lack of EADS' counter-response. No true profit-driven enterprise could afford to have this sort of scathing criticism in the general public; institutional investors would treat the stock as toxic. That EADS doesn't respond, or worse, could care less, speaks volumes WRT its strategic outlook.
Is the A350XWB, financially speaking, "Son of Whalejet" in the making?
